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Blogs
Explore our blog for expert insights that will elevate your Dental practice. From boosting profitability and developing leadership skills to enhancing patient experiences and communication, our posts cover it all. Dive into business strategies and innovative patient engagement techniques to stay ahead in the industry.


4 Ways to Reduce the Risk of Patient Backlash
When diagnosing as a dentist, there is always the chance of a backlash from patients where they could react negatively. Sometimes it is...

Brett Churnin
Jun 1, 20243 min read


Are you experiencing “The Rejected Dentist Syndrome”?
When we ask dentists the question “if we looked into the mouths of everyone in the population, would we see more under-treatment or...

Brett Churnin
May 1, 20243 min read


Practice Makes Perfect when Mastering Patient Conversations
Effective communication with patients is a necessity in any successful dental practice. Every interaction counts towards patient...

Louise Howlett
Apr 22, 20243 min read


Build patient trust with your Position Statement
Think for a moment about somebody you really trust. It might be a family member or close friend. It might be a professional person such...

Brett Churnin
Apr 8, 20243 min read


Four barriers that prevent patients from choosing optimum treatment
When dentists offer treatment options, they do so with the patient’s optimum oral health in mind. It seems logical that a person should...

Brett Churnin
Mar 10, 20243 min read


What do your patients remember from their appointment?
Ever have this experience? You thought the appointment went really well; the patient was listening, they were smiling, they were nodding,...

Brett Churnin
Nov 14, 20232 min read


A New Communication Approach for a New Generation of Patients
Every now and again a new way of thinking causes a paradigm shift in our society. We’ve seen this in technology over the past 25 years....

Brett Churnin
Nov 7, 20234 min read


Why Patients Say the Dreaded Four Words: “I’ll think about it”
Depending on the type of practice you run, you probably see about 15 patients every day. That’s 15 conversations about next steps and...

Brett Churnin
Oct 10, 20233 min read


Why do people always say I hate going to the dentist?
One of the biggest challenges of being a dentist is that you’ll often hear the phrase “I hate going to the dentist.” – Ouch! No matter...

Brett Churnin
Sep 5, 20233 min read


The top 10 mistakes that dentists make unknowingly
In the past twenty years, I have worked with thousands of dentists across the globe on their practice success. In that time, I have seen...

Brett Churnin
Aug 17, 20236 min read


How to Create Raving Fans in Your Dental Practice
What is the difference between a satisfied customer and a raving fan? In the business world, there’s a significant difference between...

Daleen Kupsch
Jul 18, 20233 min read


New Patient Examination: Are you going to BED on your first date?
These days, most dentists and practices are keen to explore ways to get new patients through the front door. It’s now commonplace to...

Brett Churnin
Jul 5, 20232 min read


Avoiding Polite Evasion
The Problem Here’s what most skilled dentists do: They bond well with the patient and develop rapport. They spend a lot of time in the...

Brett Churnin
Jun 15, 20233 min read


3 Keys to Building Trust with Patients
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” [Warren...

Brett Churnin
May 10, 20234 min read


How to Speak Confidently About the Cost of Dentistry
Does this sound familiar? “Why is Dentistry so expensive!” “Can I get a discount on my treatment?” “Wow, that’s a lot – I guess I’m...

Louise Howlett
Mar 16, 20235 min read
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