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For 30 years Prime Practice has been helping dentists run successful businesses.

Founded and based in Australia, Prime Practice has grown to become the leader in practice management.

dental industry leaders

Since 1994, Prime Practice has been empowering dental professionals. As a global leader in dental practice management, we offer innovative training, coaching, consulting, and services supporting Dentists from graduation through to retirement. We help the entire practice thrive - Practice Owners, Practice Managers, Associate Dentists, and their entire teams.

a group of people

The team at Island Dental Sorell in Hobart enjoyed an enriching Customised Training session with our Coach and Consultant, Daleen Kupsch.

Founded by esteemed former Dentist and Practice Owner Dr Phillip Palmer, and created for Dentists by a Dentist, our mission is to help you achieve sustainable success at every stage of your career, ensuring your practice thrives in an ever-evolving landscape. With over 4,650 practices benefiting from our expertise and over 99 years of combined coaching experience, our impact is undeniable. The average Prime Practice client increases their take-home money by 64%, works five fewer weeks per year, and reduces stress by 83%. 

Now, with Prime Practice's recent acquisition by medical finance specialist Credabl and under the leadership of CEO Michelle Gianferrari, we're uniquely positioned to further fulfill the ambitions of dental professionals. Join us and discover how you can grow your annual practice production by 51% with Prime Practice by your side.

Discover Prime Practice: Your partner in dental success.

Prime in numbers


years of industry experience and expertise


practices have benefited from our coaching and training


years of combined trainer and coaching experience

We’re trusted by thousands of dental practices that can attest to

Growing their annual practice production by


Increasing take-home pay by


Working FIVE less weeks per year and reduce stress by


With 30 years of expertise in transforming dental practices, we can help you with

Amplifying your revenue and profitability by streamlining your systems and processes within your practice.

Boosting production and growing your patient base.

Engaging your team through effective leadership.

Achieving tangible results through our tried-and-tested methodology, hands-on coaching, and consistent guidance.

dental industry group

The benefits of coaching and training for dental Practice Owners and their teams

Businesses investing $1500+ p/a per employee on training average

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Profit Increase

Team training improves engagement by

Which in turn improves

  • Communication

  • Motivation

  • Productivity and efficiency

  • Absentee levels

  • Team cohesion

  • Employee retention

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A happy team means happy patients!

and it costs


more to get new patients than to keep loyal patients

Businesses with happy teams outperform other teams by

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A Practice Plan to enable growth.

The Practice Plan provides the most comprehensive support for dental practices, drawing on Prime Practice's thirty years of industry experience. The Plan offers tailored resources, including coaching, consulting, and training, all designed to enhance your practice's success.

your practice chart

Meet the Prime team

Our team of industry expert has decades of experience in guiding practice principals and their teams. Friendly and well-versed in the dental industry, they identify gaps and opportunities, diagnose problems and challenges, and provide tailored systems, tools, and strategies to address the specific issues dental practices face.


I‘ve learned many lifelong valuable skills to use in the workplace and personal life.

As a dental professional, I’ve attended several courses with Prime Practice, all top quality and I‘ve learned many lifelong valuable skills to use in the workplace and personal life, from working as a team to how to communicate effectively face to face, understanding your customer and problem solving under pressure. The course leaders looked after us from start to finish, and the aftercare, coaching and follow up service has all been nothing short of excellent. A special shout out to Justine, Maria and Maya who all went the extra mile for me with my queries and additional support. I highly recommend Prime Practice, thanks so much for everything!


Lifelong Dental

Practice owners, if you are thinking about it, do it!

If 6 stars was an option I would give it to Daleen. Stepping into my new leadership role, the owners, invested in Daleen as my 1:1 coach and she is worth every cent. I went in with problems wanting solutions but she coached me to the solution by asking questions and helping me to form them on my own. I have then been able to take away this analytical approach for any issue that arises. She has really given me the confidence to excel in my new leadership role. Our business' are already seeing improvements and I owe this all to the skills and tools Daleen and Louise have imparted. Practice owners, if you are thinking about it, do it!! Ask for Daleen and your staff will thank you.


Newcastle Dental Care

Michelle is the CEO of Prime Practice. Michelle is an experienced leader passionate about driving business growth and optimising sales strategies. She’s no stranger to the dental industry, having spent fifteen years with Investec in Australia and South Africa while she built a top-performing professional banking division. She also brings a wealth of knowledge in education from her time at Perpetual Private, incorporating The Private Practice, where she strategically cultivated the financial education offering for the medical client segment.
She is passionate about making an immediate and impactful contribution to Prime Practice, seeking to accelerate sales performance, drive business growth, and reinforce a positive organisational culture.

Michelle Gianferrari
Michelle Gianferrari

Brett is the GM Client Relationships at Prime Practice. Since he started with Prime in 2003, Brett has managed Prime’s team of coaches and personally coached and trained hundreds of dentists and their teams on all elements of running a successful dental practice. Brett is an empowering and motivating speaker who has delivered workshops to dentists worldwide for many years. He deeply understands dentists' challenges and opportunities when communicating with their patients. He is committed to helping bridge the gap between what patients think they need and what dentists diagnose. Brett is passionate about Prime Practice's role in transforming the experience of owning and working in a dental practice. He knows that with that transformation comes the transformation of the patient experience.

Brett Churnin
Brett Churnin

Jen is a dynamic Business Coach, Consultant, Facilitator, and Speaker with over 13 years of experience, including 8 years specialising in the medical industry. Her passion for behavioural and psychological growth underpins her dedication to helping businesses and individuals achieve their full potential. With qualifications in Business Coaching, Consulting, Neuro-linguistic Programming, counselling, conflict management, and strategic communication, Jen excels at crafting effective growth strategies and inspiring transformative change. Her diverse skill set and innate ability to motivate and guide clients make her invaluable in driving success and fostering development.

Jen Cox
Jen Cox

Louise has been a dedicated professional in the dental industry since 2000. Starting her journey as a Dental Assistant and holding Front Office Coordinator, Front Office Manager, and Practice Administrator roles in Brisbane and London, she has developed a keen understanding of the intricacies of dental practice management. Her firsthand exposure to Prime Practice's transformative services cemented her belief in the organisation's value and effectiveness. Since joining Prime Practice in 2021, Louise has utilised her extensive dental expertise and passion for guiding individuals towards their fullest potential. She has fostered a supportive community for Practice Managers and provided them with specialised resources, all aimed at helping them lead their practices to excellence. Louise, an International Coaching Federation Associate Certified Coach, now focuses on coaching, consulting, and training dental teams to deliver exceptional patient care and service. Her strategic insights and guidance empower practices to achieve their goals and sustain long-term success, making her a trusted partner for any dental team seeking to elevate their standards.

Louise Howlett
Louise Howlett

Daleen's dental journey began in high school as a dental assistant, igniting her passion for the field. With over 20 years of experience, including roles in clinical practice and management, she brings a wealth of expertise. Having spent 17 years in New York, with 5 years as a coach for a Dental Practice Management company, Daleen has returned to Sydney, committed to supporting dentists and their teams in achieving transformative change and sustainable results. As a Coach, Consultant and Trainer at Prime Practice, she continues her mission of fostering empowered and cohesive dental teams, elevating the standard of care and patient health.

Daleen Kupsch
Daleen Kupsch

Michelle is a seasoned Business Coach and Trainer who has been coaching globally since 2004. In addition to Coaching, Michelle's background spans various industries, including founding a fitness and work-life balance business, working in property valuation and acquisitions, and co-managing a conservation eco-sanctuary with a nature-based wellness focus. Holding a Bachelor of Business and certification as a Neuro-Linguistic Programming (NLP) Trainer, Michelle can empower clients and teams to realise their goals. At Prime Practice, she is committed to enhancing each interaction with clarity, confidence, and actionable insights. Michelle's diverse expertise enriches her role, focusing on a positive mindset, inspired goal setting, effective communication, performance measurement, and fostering balanced wellness along the way.

Michelle Clark
Michelle Clark

Maya brings a unique blend of academic and practical expertise to her role as a Trainer at Prime Practice. With a deep-rooted interest in personality dynamics and their impact on workplace communication, Maya's career prior to Prime included significant roles in the Public Health sector and as a University Educator. She has also collaborated with major corporate clients like QANTAS, IAG, and Symantec. At Prime Practice, Maya is dedicated to refining the skills of individuals and teams, challenging conventional thinking and behavioral patterns. She is a strong advocate for enhancing workplace performance through improved leadership and management skills, and she excels in facilitating client insights into interpersonal communication and emotional intelligence.

Maya Carson
Maya Carson

Meg is an esteemed presenter across Australia, New Zealand, and the Pacific Islands, known for her expertise in Infection Prevention and Control and Sterilisation. With over 30 years in the dental industry, she ensures compliance with Australian and New Zealand standards through interactive and accessible training tailored for all dental team members. Meg’s approach not only enhances productivity but also increases profitability and risk management. She is deeply passionate about dentistry, covering areas like Practice Management and Occupational Hygiene, and provides consulting for Infection Control Solutions in Australia/New Zealand.

Meg Sharpe
Meg Sharpe

Dr Jamie’s journey in the dental field has been shaped by a relentless pursuit of knowledge, innovation, professional growth and helping others. A dedicated, career-long Associate, he maintains his private clinical practice 3 days a week whilst turning his focus to helping other Associate Dentists maximise performance and fulfilment in their careers. Recognising the unique challenges and opportunities faced by Associates and the Practice’s they work with, he founded The Associate Dentists Academy, in collaboration with Prime Practice. He brings 20 years of hands-on experience, a profound understanding of communication, psychology and the business aspects of dentistry and a deep-rooted passion for dental care to all his educational initiatives. Dr Jamie is a highly engaging speaker, thought leader and advocate for professional growth. He is committed to providing young Associates with knowledge, strategies and tools to alter the trajectory of their careers.

Dr Jamie Workman
Dr Jamie Workman

Chaz is a seasoned Marketing Consultant at Great Dental Websites (GDW), where he has been enhancing dental practices worldwide with innovative marketing strategies for over a decade. Four years ago, he took on the role of Regional Sales and Marketing Manager to lead the GDW Sydney office, in partnership with Prime Practice. This collaboration aims to provide clients with attractive, modern, user-friendly websites, top-tier marketing services, and expert practice coaching. Chaz is dedicated to helping dental practices grow by implementing authentic and effective marketing strategies. Whether it's general dentistry or specialty practices, he works closely with his clients to encourage active participation in their marketing efforts to expand their patient base.

Chaz Puett
Chaz Puett

Justine has been in the Events and Client Service team at Prime Practice for the last 6 years. Moving from the Client Services Coordinator position to the new role of Client Services & Sales Support assisting Brett Churnin (GM of Client Relationships), has been an exciting transition expanding her customer services skills to the next level. Drawing from her extensive hospitality background in 3 Hat restaurants to exceed client expectations and deliver exceptional experiences of events and training needs to our clients. Always with a smile and willing to help others regarding their queries, bookings, training, and event needs at Prime.

Justine McLennan
Justine McLennan

Yana is a Sales Assistant at Prime Practice. With a solid foundation in both sales and customer service, she is committed to delivering outstanding experiences for Prime Practice's valued clients. Her primary goal is to build strong relationships and ensure that all client needs are met with care and attention.

Yana Paskaru
Yana Paskaru
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