How to Choose an Ethical Dental Marketing Company Originally posted on the Great Dental Websites (GDW) blog Why Ethical Dental Marketing Matters for Practice Growth An effective dental marketing strategy is essential to running a successful dental practice. With so many dental marketing companies to choose from, finding the right partner to support your growth can be challenging. Unfortunately, some companies claim to be dental marketing experts but rely on sketchy tactics kn

Visit Prime Practice at ADX Sydney 2026 Free Headshots*, Live Sessions & Up to 30% Workshop Savings* Join Prime Practice at ADX Sydney (26–28 March | stand 295) for practical, business-focused insights designed to strengthen, support and grow your dental practice. Attend live learning sessions with industry experts, enjoy FREE professional headshots*, and unlock exclusive ADX-only offers - saving up to 30% on workshops*. WHY VISIT PRIME PRACTICE AT ADX? At Stand 295 , you’ll

Produced by Prime Practice's marketing partner, Great Dental Websites Dental Photography Tips for Clinical and Marketing Success You’re a Dentist, Not a Photographer; But Dental Photos Still Matter You may not be a professional photographer, but when it comes to showing prospective patients what you can do, images speak louder than words. High-quality before-and-after dental photos help patients understand treatment, build trust, and visualise results. In this guide, we will

Originally posted on the Credabl blog Featuring: Ash McLeod , Credabl Finance Specialist Owning the roof over your head offers medical professionals stability, equity and long-term control. It removes the uncertainty of leases, strengthens patient trust and positions your practice for sustainable growth. Credabl Finance Specialist Ash McLeod sees this shift often and says that when a practitioner moves from paying rent to paying off their own asset, everything changes becaus

Live Webinar: How High-Performing Associates Drive Practice Profitability Register here. Many owners believe growth comes from: More marketing More chairs More patients More clinicians But adding people doesn’t create scalability. Upgrading thinking does. The Hidden Bottleneck in Most Practices Here’s the pattern: You hire an associate. They become productive. They handle routine dentistry. You still handle complexity. You still carry diagnostic weight. You still stabilise pr

Live Webinar: How High-Performing Associates Drive Practice Profitability Register here. There’s a question many practice owners think; but rarely say out loud: “What if I invest heavily in my associate and they leave?” It sounds practical. Responsible, even. But here’s the question that matters more: What if you don’t invest… and they stay? Stay cautious. Stay conservative in diagnosis. Stay hesitant in conversations. Stay dependent on you for validation. That’s not a loyalt

Discover how clinical photography improves case acceptance, accelerates associate development, and drives predictable dental practice growth. Insights from Dr Alex Khominsky.

Featured on the Dental Garden Podcast with Dr Frances Ershad In this live conversation, Dr Frances sits down with our coach, consultant and trainer, Daleen Kupsch, for a powerful conversation on the business metrics that truly move the needle for women leaders in dentistry. Together, they unpack: The core metrics every woman practice owner should understand and track How data helps clinicians shift from reactive decision‑making to confident, strategic leadership The common

By Dr Alex Khominsky, Founder / Director of General Dental Residency The old-school approach to hiring associates was simple: give them a chair, a nurse, and tell them to figure it out. But in today’s saturated market, the sink or swim model is a massive gamble that rarely pays off. If you aren't actively investing in your associates, you are likely leaving over $100,000 in annual revenue on the table for every chair in your practice. When an associate is left to build their

Originally posted on the Credabl blog January always arrives with that clean slate feeling. A rare pocket of calm, a fresh diary and enough leftovers to see you through the first week. Perfect conditions for a simple financial reset that will have your future-self cheering by the time 2027 rolls round.  At Credabl we see it all the time. Doctors, dentists and vets who know exactly what they earn but have no clue where the money vanishes. You are not alone. Long hours, rising

Originally posted on the Great Dental Websites (GDW) blog. For any dental marketing campaign, calculating Return on Investment (ROI) is critical. You want to know if what you’re spending on marketing is paying off in production value.  In this guide we’ll cover the measurable data metrics, nuances of online marketing for dental practices, and the impact of in-office procedures on marketing ROI. When you understand how to measure the ROI of your campaigns you’ll know how they

As we farewell another year in dentistry, one thing is clear: 2025 was a year of recalibration. Practices worked harder than ever to balance high-quality care, recruitment challenges, shifting patient behaviour, and financial pressure. Yet, through these challenges, we also saw resilience, innovation, and extraordinary progress. At Prime Practice, our coaches and consultants worked with practices across Australia and New Zealand, giving us a unique vantage point into what tru

Many dentists have a dental practice , but few are truly growing one. Discover Dr Phillip Palmer’s timeless insights on what drives lasting success in today’s dental landscape. In 2016, Dr Phillip Palmer , founder of Prime Practice , wrote about a crucial distinction that remains just as relevant today: the difference between having  a dental practice and growing  one. At the time, Dr Philip Palmer observed that in earlier decades, running a successful practice required litt

by By Josh Jennings . Originally posted by Bite Magazine What does a dentist need to do to get ready for practice growth? The experts...

Artificial Intelligence (AI) is rapidly transforming the dental industry, influencing everything from patient care and diagnostics to...

As the new financial year begins, it’s the perfect time to reassess and refocus your dental practice goals. This article shares six actionable strategies to help you strengthen patient relationships, motivate your team, enhance clinical offerings, and measure success more effectively.

Discover how to value a dental practice in Australia in 2025. Explore common appraisal methods, from goodwill and equipment to EBITDA and owner-operator income.

Clear and effective HR policies are essential for every dental practices.

In the world of dentistry, it’s not uncommon for practitioners to offer discounts to friends, family, or even patients who may be facing fin

The demands of the profession can sometimes take a toll on the very people who make these practices thrive—your team.