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Blogs
Explore our blog for expert insights that will elevate your Dental practice. From boosting profitability and developing leadership skills to enhancing patient experiences and communication, our posts cover it all. Dive into business strategies and innovative patient engagement techniques to stay ahead in the industry.


Your Practice Doesn’t Scale When You Hire More - It Scales When They Think Differently
Live Webinar: How High-Performing Associates Drive Practice Profitability Register here. Many owners believe growth comes from: More marketing More chairs More patients More clinicians But adding people doesn’t create scalability. Upgrading thinking does. The Hidden Bottleneck in Most Practices Here’s the pattern: You hire an associate. They become productive. They handle routine dentistry. You still handle complexity. You still carry diagnostic weight. You still stabilise pr

Prime Practice
4 days ago2 min read


The Associate Fear That’s Quietly Capping Your Practice Growth
Live Webinar: How High-Performing Associates Drive Practice Profitability Register here. There’s a question many practice owners think; but rarely say out loud: “What if I invest heavily in my associate and they leave?” It sounds practical. Responsible, even. But here’s the question that matters more: What if you don’t invest… and they stay? Stay cautious. Stay conservative in diagnosis. Stay hesitant in conversations. Stay dependent on you for validation. That’s not a loyalt

Prime Practice
Feb 272 min read


Metrics That Matter: How Women in Dentistry Become Confident CEOs
Featured on the Dental Garden Podcast with Dr Frances Ershad In this live conversation, Dr Frances sits down with our coach, consultant and trainer, Daleen Kupsch, for a powerful conversation on the business metrics that truly move the needle for women leaders in dentistry. Together, they unpack: The core metrics every woman practice owner should understand and track How data helps clinicians shift from reactive decision‑making to confident, strategic leadership The common

Prime Practice
Feb 21 min read


$100,000+ in Missed Opportunities
By Dr Alex Khominsky, Founder / Director of General Dental Residency The old-school approach to hiring associates was simple: give them a chair, a nurse, and tell them to figure it out. But in today’s saturated market, the sink or swim model is a massive gamble that rarely pays off. If you aren't actively investing in your associates, you are likely leaving over $100,000 in annual revenue on the table for every chair in your practice. When an associate is left to build their

Dr Alex Khominsky
Jan 272 min read


Your 2026 financial reset starts now: Grab a pen, you’ll want to take notes.
Originally posted on the Credabl blog January always arrives with that clean slate feeling. A rare pocket of calm, a fresh diary and enough leftovers to see you through the first week. Perfect conditions for a simple financial reset that will have your future-self cheering by the time 2027 rolls round. At Credabl we see it all the time. Doctors, dentists and vets who know exactly what they earn but have no clue where the money vanishes. You are not alone. Long hours, rising

Credabl
Jan 203 min read


How to Understand Dental Marketing ROI
Originally posted on the Great Dental Websites (GDW) blog. For any dental marketing campaign, calculating Return on Investment (ROI) is critical. You want to know if what you’re spending on marketing is paying off in production value. In this guide we’ll cover the measurable data metrics, nuances of online marketing for dental practices, and the impact of in-office procedures on marketing ROI. When you understand how to measure the ROI of your campaigns you’ll know how they

Great Dental Websites
Jan 134 min read


2025 in Review: What We Learned - and How Practices Can Thrive in 2026
As we farewell another year in dentistry, one thing is clear: 2025 was a year of recalibration. Practices worked harder than ever to balance high-quality care, recruitment challenges, shifting patient behaviour, and financial pressure. Yet, through these challenges, we also saw resilience, innovation, and extraordinary progress. At Prime Practice, our coaches and consultants worked with practices across Australia and New Zealand, giving us a unique vantage point into what tru

Prime Practice
Dec 12, 20253 min read


Having vs Growing a Dental Practice: A Lesson That Still Resonates
Many dentists have a dental practice , but few are truly growing one. Discover Dr Phillip Palmer’s timeless insights on what drives lasting success in today’s dental landscape. In 2016, Dr Phillip Palmer , founder of Prime Practice , wrote about a crucial distinction that remains just as relevant today: the difference between having a dental practice and growing one. At the time, Dr Philip Palmer observed that in earlier decades, running a successful practice required litt

Prime Practice
Oct 17, 20253 min read


What does a dentist need to do to get ready for practice growth?
by By Josh Jennings . Originally posted by Bite Magazine What does a dentist need to do to get ready for practice growth? The experts...

Prime Practice
Sep 19, 20254 min read


7 key takeaways to help your dental practice embrace AI
Artificial Intelligence (AI) is rapidly transforming the dental industry, influencing everything from patient care and diagnostics to...

Prime Practice
Aug 13, 20252 min read


6 Ways to Improve Your Dental Practice This Financial Year
As the new financial year begins, it’s the perfect time to reassess and refocus your dental practice goals. This article shares six actionable strategies to help you strengthen patient relationships, motivate your team, enhance clinical offerings, and measure success more effectively.

Prime Practice
Jun 3, 20253 min read


What’s Your Dental Practice Worth in 2025?
Discover how to value a dental practice in Australia in 2025. Explore common appraisal methods, from goodwill and equipment to EBITDA and owner-operator income.

Prime Practice
May 7, 20254 min read


Essential HR Policies Every Dental Practice Needs to Thrive
Clear and effective HR policies are essential for every dental practices.

Louise Howlett
Feb 25, 20254 min read


Why Dentists should be cautious about discounting treatments
In the world of dentistry, it’s not uncommon for practitioners to offer discounts to friends, family, or even patients who may be facing fin

Louise Howlett
Sep 26, 20243 min read


Prioritising mental health in a busy dental practice
The demands of the profession can sometimes take a toll on the very people who make these practices thrive—your team.

Louise Howlett
Sep 25, 20244 min read


Complacency breeds regression
Complacency can be a real problem in dentistry. Any profession that can be so obsessive about minute details as ours does, cannot afford...

Dr Phillip Palmer
Aug 8, 20244 min read


Why you should consider coaching
Here are five reasons why practice owners and practice managers are seeking coaching. Most practice owners and managers understand the...

Daleen Kupsch
Jul 25, 20243 min read


The Key Issues that Associate Dentists Have with Owners and Their Practices
The dynamic relationship between Associate Dentists and Practice Owners plays a crucial role in the success and harmony of a dental...

Dr Jamie Workman
Feb 29, 20244 min read


Grow Your Dental Practice: The Untapped Potential of Your Associate Dentists
Welcome back to our insightful 10-Part Mini-Series. In Part 4, we dive into strategies that recognise not just the contributions but the...

Dr Jamie Workman
Nov 1, 20232 min read


The Power of a Purpose
Business owners often say to me that finding motivated, skilled, and loyal team members is challenging and getting them to stay can be...

Jen Cox
Jun 1, 20234 min read
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