How to Choose an Ethical Dental Marketing Company Originally posted on the Great Dental Websites (GDW) blog Why Ethical Dental Marketing Matters for Practice Growth An effective dental marketing strategy is essential to running a successful dental practice. With so many dental marketing companies to choose from, finding the right partner to support your growth can be challenging. Unfortunately, some companies claim to be dental marketing experts but rely on sketchy tactics kn

Visit Prime Practice at ADX Sydney 2026 Free Headshots*, Live Sessions & Up to 30% Workshop Savings* Join Prime Practice at ADX Sydney (26–28 March | stand 295) for practical, business-focused insights designed to strengthen, support and grow your dental practice. Attend live learning sessions with industry experts, enjoy FREE professional headshots*, and unlock exclusive ADX-only offers - saving up to 30% on workshops*. WHY VISIT PRIME PRACTICE AT ADX? At Stand 295 , you’ll

Produced by Prime Practice's marketing partner, Great Dental Websites Dental Photography Tips for Clinical and Marketing Success You’re a Dentist, Not a Photographer; But Dental Photos Still Matter You may not be a professional photographer, but when it comes to showing prospective patients what you can do, images speak louder than words. High-quality before-and-after dental photos help patients understand treatment, build trust, and visualise results. In this guide, we will

Originally posted on the Credabl blog Featuring: Ash McLeod , Credabl Finance Specialist Owning the roof over your head offers medical professionals stability, equity and long-term control. It removes the uncertainty of leases, strengthens patient trust and positions your practice for sustainable growth. Credabl Finance Specialist Ash McLeod sees this shift often and says that when a practitioner moves from paying rent to paying off their own asset, everything changes becaus

Featured on the Dental Garden Podcast with Dr Frances Ershad In this live conversation, Dr Frances sits down with our coach, consultant and trainer, Daleen Kupsch, for a powerful conversation on the business metrics that truly move the needle for women leaders in dentistry. Together, they unpack: The core metrics every woman practice owner should understand and track How data helps clinicians shift from reactive decision‑making to confident, strategic leadership The common

Originally posted on the Great Dental Websites (GDW) blog. For any dental marketing campaign, calculating Return on Investment (ROI) is critical. You want to know if what you’re spending on marketing is paying off in production value.  In this guide we’ll cover the measurable data metrics, nuances of online marketing for dental practices, and the impact of in-office procedures on marketing ROI. When you understand how to measure the ROI of your campaigns you’ll know how they

As we farewell another year in dentistry, one thing is clear: 2025 was a year of recalibration. Practices worked harder than ever to balance high-quality care, recruitment challenges, shifting patient behaviour, and financial pressure. Yet, through these challenges, we also saw resilience, innovation, and extraordinary progress. At Prime Practice, our coaches and consultants worked with practices across Australia and New Zealand, giving us a unique vantage point into what tru

Knowing when the time is right to appoint a skilled practice manager is one thing. Appointing the right person so the role delivers real return is another.

Many dental teams believe their systems are being followed — until they look closer. Discover why consistency, not just knowledge, drives patient trust, team culture, and practice success. For more than 30 years, Prime Practice has partnered with dental professionals to transform good practices into great ones. Over those decades, one truth has stood the test of time: knowing what to do and consistently doing it are two very different things. We often meet returning clients w

Many dentists have a dental practice , but few are truly growing one. Discover Dr Phillip Palmer’s timeless insights on what drives lasting success in today’s dental landscape. In 2016, Dr Phillip Palmer , founder of Prime Practice , wrote about a crucial distinction that remains just as relevant today: the difference between having  a dental practice and growing  one. At the time, Dr Philip Palmer observed that in earlier decades, running a successful practice required litt

Artificial Intelligence (AI) is rapidly transforming the dental industry, influencing everything from patient care and diagnostics to...

As the new financial year begins, it’s the perfect time to reassess and refocus your dental practice goals. This article shares six actionable strategies to help you strengthen patient relationships, motivate your team, enhance clinical offerings, and measure success more effectively.

Discover how to value a dental practice in Australia in 2025. Explore common appraisal methods, from goodwill and equipment to EBITDA and owner-operator income.

Do you ever feel like you're the only one speaking in your team meetings or training sessions? Or are there a few voices dominating...

Clear and effective HR policies are essential for every dental practices.

In the world of dentistry, it’s not uncommon for practitioners to offer discounts to friends, family, or even patients who may be facing fin

As we move closer to 2025, now is the perfect time to ensure your dental practice is ready to thrive in the new year.

"Thanks for a great day"—such a simple phrase, such a huge impact. Have you thanked your dental assistant lately? Being acknowledged for...

The Responsibility of Front Office Coordinators in Scheduling Appointments Front Office Coordinators (FOCs) are typically responsible for...

The dynamic relationship between Associate Dentists and Practice Owners plays a crucial role in the success and harmony of a dental...