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Transform your communication with Primespeak.

Discover innovative strategies to enhance the patient experience and boost case acceptance—without the uncomfortable sales pitch. Our ethical, counter-intuitive approach makes the patient-clinician dynamic a less stressful, more comfortable, and more satisfying process for both the patient and the clinician. Available as a 1-day face-to-face session or live online training, with on-demand videos and 1-1 coaching to support implementation. Book today.

A proven and unique 

communication approach.

Primespeak has proven itself as a unique and effective approach to achieving an enhanced patient experience, increased case acceptance, and increased patient retention and referrals. Founded in psychology, neuroscience and an understanding of in-practice patient behaviour and mindset, this world-class communications training has been implemented successfully in practices across the globe and was developed to:

Bridge the gap between what patients think they need and what the clinicians knows they need.

Guide patients towards optimal dentistry without pressure.

Provide clinicians with a clear structure and framework to communicate with their patients.

Meet your trainers, Brett Churnin and Maya Carson

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Brett Churnin

What you can expect

A communication approach the whole team can use

Increase case acceptance for larger cases

Manage patient expectations, beliefs and past experiences

Deliver optimal treatment options without a sales pitch

Improve patient retention and referrals

Deepen ownership of the problems without diminishing trust

What you can expect

Enhance patient experience

Increase case acceptance

Improve patient retention and referrals

Remove sales-like conversations (no pressure)

Build trust and deepen patient understanding and ownership

Develop your team’s communications skills

PRIMESPEAK OVERVIEW & OBJECTIVES

TWO RULES OF ETHICAL DENTISTRY

FIVE LAWS OF PATIENT BEHAVIOUR

COMMUNICATION ZONES

TRUST BUILDERS AND TRUST BUSTERS

STRATEGIC THINKING APPROACH

TOOLS AND TECHNIQUES FOR THE PRE-CLINICAL DISCUSSION

PRE-CLINICAL DISCUSSION DEMO & SKILLS PRACTICE

TOOLS AND TECHNIQUES FOR THE CLINICAL EXAM

CLINICAL EXAM DEMO & SKILLS PRACTICE

TOOLS AND TECHNIQUES FOR THE CONSULTATION

CONSULTATION DEMO & SKILLS PRACTICE

NEXT STEPS FOR IMPLEMENTATION

Primespeak is loved by thousands of clinicians around the world.

Primespeak has pioneered a new approach to not only the New Patient Exam but to the way Dentists communicate with all their patients. During this workshop, you will explore why traditional and standard communication approaches simply don't work anymore.

You'll step into a new paradigm that totally shifts the dentist-patient dynamic and learn how you can increase treatment acceptance in an ethical way that also strengthens the trust your patients have in you and your practice.