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Credabl and Prime Practice Join Forces

Credabl and Prime Practice Join Forces

Credabl and Prime Practice have progressed to the next phase in their long-term plans for growth, with Credabl completing the acquisition of Prime Practice and appointing Michelle Gianferrari as its permanent Chief Executive Officer (CEO). This builds on Credabl’s initial strategic shareholding of Prime Practice in 2022 and capitalises on the symbiosis between both businesses.

Credabl’s ownership of Prime Practice now positions it at the forefront of the dental industry, offering both financial and education services exclusively for the profession. As Prime Practice enters the next phase of its growth under Michelle’s leadership, it will capitalise on the synergies between the businesses.

Stafford Hamilton, CEO and Co-founder of Credabl and Michelle have enjoyed a longstanding professional relationship, which began when Michelle immigrated to Australia 13 years ago. Over that period, they’ve worked closely together at various times, building on their compatible working styles and mutual respect to culminate in this appointment.

Stafford Hamilton, CEO and Co-Founder, Credabl:

“We are delighted to complete the integration of Prime Practice into the Credabl family and welcome Michelle as Prime Practice’s permanent CEO. This is an opportunity for our clients to get more from us, through access to education that will equip them to run profitable, efficient and successful practices. Our teams have a relationship spanning more than 20 years and have worked closely together for the past 24 months, and we feel privileged to welcome such an experienced team into the group.”

Michelle Gianferrari, CEO, Prime Practice:

“I am thrilled to have the privilege of leading the dedicated team at Prime Practice. The culture of care for clients is at the core of Prime Practice and Credabl, presenting multiple opportunities for ongoing collaboration. We are committed to the dental segment and will continue to provide our expertise to support dentists and their teams for success.

Over the next year, we’re excited to reinvigorate the Prime Practice experience for both our clients and our team. Our enhancements include the introduction of an advanced learning management system, an updated practice plan tailored to the post-COVID era and the debut of our innovative Starter Kits. These kits are specially crafted to assist clinicians who are embarking on their journey as practice owners for the first time, providing them with the support and resources they need to succeed.

I feel trusted and supported by the Prime Practice team, Stafford and the Credabl leadership team and the Board. With their support, we’ll work to develop and grow the business of coaching, training and education in the dental segment, in turn building the skills of dental professionals in communication, leadership, practice management and wellbeing. I am excited for what the future holds.”

About Credabl

A team of finance specialists providing tailored solutions for medical, dental and veterinary professionals, Credabl are passionate about fuelling the success of the medical community. They bring their service, speed and expertise to medical professionals, unlocking opportunities for them to thrive. Through simplified, customised and digitised solutions, they ensure that medical professionals receive the financial attention they deserve in both their personal and professional lives. For Credabl, finance is just the beginning.

About Prime Practice

With three decades of expertise, Prime Practice represents a pillar of trusted support for dental professionals. Their curated suite encompasses comprehensive training, coaching and consulting solutions, alongside both face-to-face and live online training workshops, in-practice training sessions and strategic practice plans. These solutions are designed for the dental community, empowering practitioners to successfully launch and expand their businesses, cultivate leadership within their teams and optimise their operational processes for peak efficiency.


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