Advanced leadership and communications training for the whole dental practice

Who we are

The Prime Practice story began in 1998 after Dr Phillip Palmer had attended a few practice management courses in the US. The changes he subsequently made to his dental practice created a huge difference to him and his team. His stress levels reduced and this communication with his team increased which resulted in him feeling that he was becoming a better leader. With these positive changes he also saw his business and practice profitability grow rapidly. He realised that if these successful practice management skills and principles were new to him that would also be new to many of his colleagues in Australia.

And so, in 1998, Phillip started Prime Practice. Not long after that, he was joined by communications guru Dr Michael Sernik and leadership/training expert Anita Roubicek. Together they are today leading a team of coaches, trainers and administrative staff in a culture of open feedback, reward, recognition and fun. What started as a one-man business coaching Sydney based practices has eveolved to a team of 25 who support practices all over Australia, New Zealand, Singapore, United States and Canada.

The Prime Practice team of Business Coaches have diverse backgrounds in business, psychology, dentistry, allied health and education. The team is passionate about creating effective team, developing solid leadership, and supporting businesses to be profitable and successful.

Management Team
Dr. Michael Sernik
Dr. Michael Sernik - BDS
Partner
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Dr. Phillip Palmer
Dr. Phillip Palmer - BDS
Partner
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Anita Roubicek
Anita Roubicek
Partner
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Business Coaches
Brett Churnin
Brett Churnin - MSc/BM
Coach manager
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Patric Moberger
Patric Moberger - MEd
Trainer manager
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Maya Carson
Maya Carson - BAppSc Grad Cert (Psych)
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Anne Culleton
Anne Culleton
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Polly Hemphill
Polly Hemphill - BA (Psych), MA (Journalism)
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Tamara Kerlander
Tamara Kerlander - BA Grad Dip (Appl Psych)
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Ronan Lutman
Ronan Lutman - BA/BEd
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Campbell MacBean
Campbell MacBean - BA Grad Dip (Psych)
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Daniel Midson-Short
Daniel Midson-Short
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Robbie Moore
Robbie Moore - BCHC (Psychotherapy)
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Job Ossher
Jon Ossher - BA (Psych)
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Steven Valentine
Steven Valentine
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Administration
Serena Cheong
Serena Cheong - BSc MBA
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Caroline Didier
Caroline Didier
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Daniel Givney
Daniel Givney
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Shelly Jackson
Shelly Jackson
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Anna-Lisa Palmer
Anna-Lisa Palmer - BCom
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Elena Philippou
Elena Philippou - BComn
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Sasa Residovic
Sasa Residovic - BCompSc
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Paula Tuomioja
Paula Szeps, BIT MLS&T
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Our average client will double their net income within 2 years

Next steps

Connect with us

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"Participation with the Prime techniques and practi"
Tash Ferrington
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"I now feel I can answer the phones and connect with patients"
Brooke Lambert
Arundel
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"Thank you Prime for widening my skills base"
Rhonda Roan
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"Prime has enabled our practice to come together..."
Esther Waldburger
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"The PrimeSpeak courses have totally revolutionised the manne"
Dr. Brad Durham
Savannah, Georgia
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"I found this course extremely helpful..."
Kylie Anderson
Melbourne
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"Best Australian practice management course"
Dr. Margaret Phoebe
South Penrith
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"I take my hat off to the team at Prime Practice."
Dr. Michael Shehata
Kirrawee
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"Can't wait to start a new direction..."
Dr. Scott Makiol
Moorooka
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"Prime continues to challenge us and help us..."
Dr. Paul Rollason
Taringa
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"a positive learning experience"
Dr. Franco Dal Din
Palmerston North
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"incredible amount of value in what has been presented"
Dr. Matthew Littleton
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"It has been very useful ..."
Dr. Linda Chen
Upper Mount Gravatt
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"... a huge impact on the success and growth of my practice!"
Dr. Janet Woon
Willetton
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