Dr. Michael Sernik - BDS
Partner

Dr Michael Sernik is a dentist who has combined his extensive clinical experience with a diverse corporate training background to develop a novel approach to dental practice development. After 23 years of clinical dentistry in Australia he moved into the world of corporate training and spent 10 years working throughout USA, Canada, UK, and Japan. He is a partner in: Prime Practice; DJS and PrimeSpeak.

Dr Sernik is the creator of the PrimeSpeak Seminars teaching advanced communications skills to dentists. The modern technically accomplished dentist, in fulfilling his role as a patient advocate, has an obligation to direct the patient to the most appropriate therapies. There is often a gap between having clinical skills and utilising them, which can be bridged with communication skills. The PrimeSpeak training begins with a 3 day workshop and is essential for any dentist wishing to build a practice that consistently delivers comprehensive treatment. This step by step system uses gentle techniques that are the antithesis of traditional sales training. The patient will never feel any pressure from the dentist.