Dear Prime-Mates,

We hope you're having a great summer. This first issue of the Prime e-newsletter for 2009 has:

• Recently published article by Dr Michael Sernik Dental Education or Sales Pitch?;
• Recently published article by Dr Phillip Palmer and Simon Palmer Selling Your Practice - Knowing the Options;
• Soon to be published article by Simon Palmer Who gets the accounts receivable?;
• 33^rd Australian Dental Congress;

As always, for more detailed information on all of these please refer below.

All the very best
The Prime Practice Team

Dental Education or Sales Pitch?
[Recently published in Australasian Dental Practice] Dr Michael Sernik

I've spent many years since graduating as a dentist in 1971 trying to figure out what works and what doesn't when it comes to communicating with patients. One unexpected lesson I learnt was that traditional sales techniques don't work very well when dentists try using them to direct patients towards preferred treatment options. Click here for the whole article.

Selling Your Practice - Knowing the Options
[Recently published in Australasian Dentist] Dr Phillip Palmer and Simon Palmer

By the age of 45 years, most dentists start looking at how they will exit from their practice. At that stage of their career they have started to consider how they'll get to the stage of being able to retire. Will it be a straight sale? Should I sell to a corporate? What other possibilities are there? Click here for the whole article.

Who gets the accounts receivable?
[Soon to be published] Simon Palmer

Glen is a 64 year old dentist who has owned his own practice for 40 years and is looking to retire. After a couple of months with his practice on the market he finds Michael, a 30 year old dentist with a few years experience who wants to buy the practice outright. The two of them have the practice value and get a business purchase/sale agreement together from some examples on an internet site that they found through Google. They seem to agree on everything, the timelines, the price, the restrictive covenants and so they agree that they will sign the agreement tomorrow. Click here for the whole article.

The 33rd Australian Dental Congress & Exhibition will be held on the 12-15 March 2009 at the Perth Convention Exhibition Centre in Perth. Prime Practice and Dentist Job Search will have a booth at the exhibition and we look forward to seeing many of you there. For more information about the congress please visit www.ada2009.com.

Prime Practice - Dentists working with Dentists
Level 1, 4-10 Bay St
Double Bay NSW 2028 Australia
P: +612 9327 3060 F: +612 9327 5589
E: info@primepractice.com.au
W: www.primepractice.com.au

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